Amy Lieberfarb is among California Wine Country’s most enthusiastic and engaging personalities.
Each Wednesday night hosting a social media program that averages 10.5 million impressions with a reach of over 1.5 million people, she is known for #SonomaChat, an online wine education forum featuring weekly wine personalities as guest hosts LIVE to audiences across the globe from 5-6pm PST Wednesday’s on twitter.
Ms. Lieberfarb is the Owner of Sip On This Juice as well as the Founder of #SonomaChat, #NapaChats and is Executive Director of Readers Are Leaders, a not for profit organization based in Sonoma County focused on re-valuing public school libraries pairing them with sponsor wineries.
Bubbling enthusiasm, paired with her ability to connect with her audience, combined with her bold way of speaking, all come together to influence wine buyers both at home and internationally.
She can be found around wine country at events, seminars, shindigs of the highest caliber and of course in the vineyards. Her favorite pairing with these activities is food. Local cuisine is a subject Amy is well versed in as a FoodieChats Brand Ambassador. Her career in content marketing and consumer brand recognition spans more than 25+ years. Well behaved women rarely make history.
With an audience of followers numbering in the hundreds of thousands, she is able to reach consumers via her blogs and social networks that most people can’t. Amy knows how to create buzz around a brand. Recently named one of the Top 25 Wine Influencers for 2016 & 2017, she is currently working on her first book.
As an introduction to her writing, Amy owns a website that followers can visit to learn more about her daily life and travels: www.siponthisjuice.com. As one who connects with her audience, she can also be followed live on twitter, instagram and facebook with daily posts. Her work has been featured and Ms. Lieberfarb quoted and published in news media including: The Press Democrat, Socially Saucy, Wine Country This Week Magazine, The Elite Daily, Social Vignerons, Decanter Magazine, World & Wine Getaways and Grape Collective.
Amy has run campaigns and partnered with such notable businesses as Francis Coppola Winery, Iron Horse Vineyards, Celebrity Chef Duskie Estes, Patz & Hall, Balletto Family Wine, Laurel Glen Vineyard, Chef & Author John Ash, BottleRock Napa, Russian River Valley Winegrowers, Forbes Author Cathy Huyghe, Musician & Winemaker Les Claypool, Sonoma Wine Country Weekend, Jean-Charles Boisset, and many, many more.
Ms. Lieberfarb has been the keynote speaker for organizations such as Sonoma County Community Action Partnership, BottleRock Napa, The Barlow Marketplace, Culligan International, Rincon Valley Board of Trustees, Council on Aging and The Lindsay Wildlife Museum.
As a former owner of a successful web design business, Amy’s approach to marketing, involves an understanding of online algorithms that others simply do not possess due to her background in computer coding. She is able to apply this knowledge to further her clients marketing initiatives quicker and more efficiently than other public relations or marketing firms.
Ms. Lieberfarb teaches a business, step by step, how to target their exact demographics on social media and how to apply guerilla marketing tactics and SEO basics to the world of social media creating instant brand recognition for wineries.
Living in Sonoma County with her two wonderful girls and an excitable Belgian Shepherd, (the male of the family), Amy lives life out loud as much as possible in California’s Wine Country. In between all this “life out loud”… she is a mom first and foremost.